Cleo Vane.Salon Growth
The checklist suite · five separate leaks
Choose the leak you are checking today
Five checklists, five different problems. Do one properly rather than skimming all five — each ends with the same question, which is which single item to fix first and what it unblocks.
The salon website
Mobile contact
- Phone number is tappable on a phone, and someone answers it or a message says when they will
- Address is tappable and opens the right pin in a map
- Opening hours appear without scrolling, and they are this week’s hours
Menu clarity
- Every service says what it includes, in words a first-time client would use
- No “from” price without a stated reason it moves
- Additions have a number or a named range
- The signature service is findable in the first screen, not alphabetically buried
Booking route
- A first-time client can pick the right service without knowing your vocabulary
- Booking works on a phone, at eleven at night, without phoning
- Available times are visible before an account is required
Local facts
- Parking, transport, entrance, stairs and buzzer are described
- The listing on the map service matches the website: name, hours, phone, photos
Policies
- Cancellation and deposit terms are visible before the client confirms, not after
- The notice window is the same number everywhere it appears
Proof
- Photographs are of your own work, recent, and taken in your own light
- Reviews are real and current; nothing is displayed that you cannot point to
Accessibility
- Text is readable without pinching; contrast is high enough on a phone in daylight
- Every image that carries information has a text description
- There is a written route for someone who needs to ask an access question privately
Tracking
- You can tell how many people started a booking and how many finished
- You know which page they were on when they left
Your first fix is ______ because it affects ______
Hiring
This checklist exists because hiring is the most expensive way to solve a problem that was never a staffing problem.
Role economics
- You have written down what this person must produce weekly for the role to pay for itself
- You have used your own chair-hour figure, not an industry number you read somewhere
- You know what happens to that arithmetic in a quiet month
Capacity need
- You are turning away work you would want, repeatedly, at times you would want to work
- The diary is full of the right mix, not full of underpriced hours
- You have checked whether a price change or a menu change solves it first
Employment model
- Employed, self-employed, booth rent or commission — chosen deliberately, and correct where you are Worker classification is a legal question with real consequences. Check locally before you agree anything.
- Pay structure written down in numbers, including what happens to product and tips
Written responsibilities
- The role is described in observable behaviour, not adjectives
- What is handled by Friday of week one is written down
- Standards are stated as things that happen, at a time, recorded somewhere
Onboarding time
- You have blocked your own hours for training, and priced the loss of those hours
- Someone other than you can answer the ordinary questions
Demand
- The new person’s column has a plan for being filled that is not “we’ll see”
- Existing clients have a reason to book with someone new
Payroll and cash buffer
- You can pay this person for the ramp-up months from money you already have
- Employer costs, cover, holiday and equipment are in the number
Local obligations
- Registration, insurance, licensing and payroll obligations confirmed locally before the first shift
Your first fix is ______ because it affects ______
Opening
Permits and advice
- Licensing, registration and inspection requirements confirmed with the actual body, in writing
- An accountant has seen your numbers before you sign anything
Lease
- Term, break clause, rent reviews, service charge and what happens at the end, read by someone qualified
- What you are allowed to change, and what you must put back
- Water, drainage, ventilation and power confirmed as adequate for the services you will actually offer
Fit-out
- Quoted, with a contingency you have written down as a number
- A date the space is usable, and what you do if that date moves by six weeks
Utilities
- Accounts opened, meters read, and standing costs added to the monthly fixed number
Insurance
- Public liability, treatment, contents, and anything your services specifically require — checked locally
Booking and payment
- Booking system chosen, tested on a phone, and loaded with your real menu
- Card payments, deposits and refunds tested with a real transaction before day one
Suppliers
- Two suppliers for anything you cannot work without
- Product cost per service calculated, not estimated
Menu economics
- Every service priced from your own hourly figure and your own product cost
- The appointment length in the booking system matches how long the service actually takes
Soft opening
- A quiet week with real clients before you announce anything
- A way to collect what went wrong that is not you remembering it later
Cash plan
- Months of fixed costs covered before the first client, written as a number and a date
- The month you will re-check the plan, in the diary now
Your first fix is ______ because it affects ______
The booking flow
Nine steps. Walk one real booking through all nine and mark where she has to think.
Discovery
- She can find you by the service she wants, not only by your salon name
- What she finds first says what you do and where you are
Choice
- A first-timer can identify the right service in under a minute
- Nothing on the list requires her to already be a client to understand it
Price
- She knows the number before she commits her time
- Additions are priced, and she knows which ones might apply to her
Confirmation
- Arrives immediately, with date, time, service, price, address and policy
Reminder
- Sent far enough ahead that she can still move it inside the notice window
- Contains a way to change the appointment that does not require a phone call
Arrival
- She can find the door, and somebody speaks to her within a minute of it opening
Consultation
- Somebody asks what she liked and did not like last time
- The safety question is asked and the answer is written down
Checkout
- The total contains no number she is hearing for the first time
Rebooking
- She is asked, in words, with two named options, every visit
- Whether she said yes, no or later is recorded
Your first fix is ______ because it affects ______
No-show prevention
Almost every no-show policy that fails, fails at the same place: the client never actually agreed to it, and the salon applies it unevenly.
Clear terms
- One notice window, one charge, one rule for a missed appointment — written in plain sentences
- The same numbers appear on the booking page, the confirmation and the reminder
Visible agreement
- She agrees to the terms at the moment of booking, and the system records that she did
- Nothing in the policy is discoverable only after a fee has been charged
Reminders
- One reminder outside the notice window, one inside it
- Both make it easy to move the appointment rather than only to keep it
Easy contact
- There is a way to tell you she cannot come that takes fifteen seconds and no courage
Deposit handling
- What is taken, when, what it is applied to, and what happens on a cancellation — in writing Card-on-file and deposit rules depend on your payment provider and your local consumer law. Check both.
Consistent exceptions
- One person decides exceptions
- The reason for every exception is written down at the time
Record
- Missed appointments are recorded against the booking, with the contact attempt and the outcome
- You can answer “how many did we lose last month, and to whom” without guessing
Recovery message
- A warm message goes out the same day, mentioning the policy once as fact
- A second one goes out if there is no reply, offering two named times
Your first fix is ______ because it affects ______
Why the ending is always the same sentence. A checklist gives you fifteen open items and a bad feeling. The useful output is one item and the reason it comes first — because it is holding up the step after it. Everything else can wait a fortnight without costing you anything.