Nine documents. Print them, mark them up, take them to the desk. The editable ones download as files that open in Word, Pages or Google Docs. No address required — the files exist, so the address is not the price of the file.
Scripts · editable
Price change, cancellation, rebooking, missed appointments and the consultation — each in soft, firm and policy-grade wording, with a note on when to use which.
Open the packScripts · editable
Ten more: onboarding, deposits, review requests, late arrivals, rescheduling, the difficult regular, consultation follow-up, reactivation, team standards and menu changes.
Open the libraryMenus · editable
Two layouts with every field bracketed for replacement, the replace-every-field checklist, and the export steps for a screen PDF and a print PDF.
Open the templatesWorked example
The fictional Polished. menu before and after, with all six fixes applied — and the arithmetic behind one of the new prices, shown line by line.
Open the teardownWorked examples
A booking page, a cancellation policy, an Instagram bio and a consultation form. What the client sees, where it loses money, and a stronger version.
Open the seriesAudit
Fifteen checkpoints from search listing to review request, each with a severity mark, an owner and a date. Do it on your own phone, signed out.
Open the auditChecklists
Website, hiring, opening, booking flow and no-show prevention. Five separate leaks — each one ending with the single first fix and what it unblocks.
Open the suiteDecisions
Booth rent or commission, price or duration, assistant or stylist, discount or loyalty, solo or team, second location. Choose-when, numbers to bring, decision date.
Open the guidesArithmetic
Average ticket, no-shows, the thing you give away, and a four-day week — every assumption on the page, including the model where the money moves the wrong way.
Open the models