Book yourself as if you have never met your salon

Walk through one first visit from search to follow-up. Mark clear, small friction, or stops the booking, then give every problem an owner and date.

Do it on a phone, in one sitting, on a day you are not working. Use a browser you are not signed into — your own salon looks different when the algorithm already knows you own it. Start at a search, not at your own home page.

The point is not to be fair to yourself. The point is to find the place where a woman who has never met you gives up.

Salon

Walked through by

Date

Step	What the client sees	Severity	Proof	Fix	Owner	Due date	Checked again
Storefront / search listing
Mobile menu
Booking choice
Price clarity
Confirmation
Directions, parking, access
Arrival
Welcome and wait
Consultation
Agreement on result and price
Checkout
Rebooking
Aftercare
Follow-up
Review request

✳

How to mark severity

Clear — she got what she needed and moved on without thinking about it.
Small friction — she had to look twice, scroll, guess, or ask somebody. She probably still booked. She also probably remembers it.
Stops the booking — she could not find the price, could not choose a service, could not see an available time, or was asked to phone during working hours. This is where the money leaves.

“Proof” means what you actually saw: the screenshot, the wording, the number of taps, the minutes on hold. Not your memory of what the page says. Your memory of your own booking page is the least reliable evidence in the building.

✳

What to look for at each step

Storefront / search listing — hours right, photos current, phone right, and does it say what you actually do?
Mobile menu — can she read it without pinching, and does every service say what it includes?
Booking choice — can a first-timer tell which service she needs, or does she have to already know your vocabulary?
Price clarity — any “from,” any “ask me,” any add-on with no number.
Confirmation — arrives when? Contains the address, the policy and the price?
Directions, parking, access — steps, buzzers, lifts, the door that looks closed.
Arrival — how long before somebody speaks to her.
Welcome and wait — where does she put her coat and her eyes.

Consultation — did anyone ask what she did and did not like last time?
Agreement on result and price — was the total said out loud before anything started?
Checkout — any number she has not heard before.
Rebooking — was she asked, in words, by a person, with two options?
Aftercare — did she leave knowing what to do at home and when to come back?
Follow-up — does anything arrive, and does it sound like a person?
Review request — asked once, at the right moment, with a working link?

Fix the first stopping point before polishing a later one. The client cannot admire your follow-up email if she never finishes booking.

✳

The three things you are doing this month

Stopping point	Fix	Owner	Date
1
2
3

Three. Not fifteen. A list of fifteen fixes is a list nobody starts.