The words you’ve been meaning to write

Template 01 · the price-increase message

Say it without apologising

Hi [first name] — a quick heads-up so nothing surprises you at your next visit. From [date], my prices are changing: [service] will be [new price]. This keeps your appointments unhurried, the products the quality you’re used to, and me able to give you the work you come here for. Your next appointment on [date] stays at the old price — anything booked after that is at the new one. Thank you for being here; it genuinely means a lot. — [Your name]

Notice what’s missing: “sorry,” “unfortunately,” “I hate to do this,” and any paragraph of justification. One reason, one date, one thank-you. Clients respect clarity far more than apology.

Template 02 · the cancellation policy

The policy that protects your hours

Your appointment time is reserved just for you. Life happens — if you need to move your appointment, I ask for 24 hours’ notice so the time can go to someone on the waitlist. • Less than 24 hours’ notice: 50% of the booked service • No-show: 100% of the booked service • Running late? I’ll always do what’s possible in the time we have left. A card on file (or small deposit) secures your booking. It’s never charged unless one of the above happens.

Post it where booking happens, not in a drawer. A policy clients see at booking time is a courtesy; one they discover after the fact is a fight.

Template 03 · the rebooking script, at the till

A simple way to ask for the next booking

While you’re here — shall I hold [same day/time] in [X] weeks for you? (If she hesitates:) No pressure at all — it’s just that my [her usual slot] goes first, and I’d rather you have it than lose it.

Use the same wording at checkout after every visit. It frames rebooking as keeping the client’s preferred time rather than filling your calendar.

Template 04 · the no-show text sequence

What to text a client who missed her appointment

Same day, friendly: "Hi [name], sorry we missed you today! Hope everything’s okay. Reply when you can and we’ll find you a new time. Just a note — per the booking policy this one counts as a missed visit." If no reply after 3 days: "Hi [name] — still holding a spot for you this month. If [day] or [day] works, say the word. If life’s hectic and you’d rather book later, no problem at all — I’ll be here."

Warm, brief, and the policy is mentioned once as fact — never as a lecture. The goal is her next booking, not a confession.

Template 05 · the consultation form

The 9 questions that matter

1. What are we doing today, in your own words? 2. What did you love — or not — about the last time you had this done? 3. Any allergies, sensitivities, or products that have reacted before? 4. How much time do these usually last on you? 5. How much maintenance are you honestly up for at home? 6. Show me one photo of what "great" looks like to you. 7. Anything about your hands/hair I should know before we start? 8. What’s the occasion — anything this needs to survive? 9. How did you find us? (one word is fine)

Question 2 prevents most complaints before they exist. Question 9 quietly tells you which marketing is working — write the answers down.

Studio Améa

Nail studio price list · the “anchored signature” layout

Hale & Honey

Hair salon price list · the “no surprises” layout